As art directors in previous lives, we constantly strive to produce promotional material which rises above impersonal e-newsletters and postcard mail shots by crafting one of a kind objects and books. These reflect the care and love that all JW staff and artists put into their work. Also, postage from Australia isn’t cheap, so we like to make it count!
Each year we produce our annual ‘Field Guide’ and post them out to a select number of existing and prospective clients. Every field guide is based on an actual vintage bird guide as an homage to the Jacky Winter – a small, cute and unassuming native robin that is the agency’s namesake. Presented here is an overview of the last three years of our promotional material alongside the books they were inspired by.
Common City Birds – 2007
Based on the original ‘Common City Birds’ by Graeme Chapman, our first field guide included a hand-made slipcover and paper-frame, allowing for the easy display of any postcard-thick page of the guide, which was easily removable from the pad-bound book.
Ex-Libris Holiday Gift – 2007/08
A small collection of 22 ex-libris stickers for our first batch of special clients. Mailed in a hand-letterpressed envelope featuring custom artwork by Dylan Martorell.
Mixies – 2008
Our most exhausting effort, never to be repeated. (Click here to read our old blog post about the 6 months it took to put it together) Based on the 1950’s novelty card game ‘Mix-ups’, each Jacky Winter artist created their own ‘Mixie’ character in three parts, allowing for endless art direction at your leisure. The rear of each deck featured a custom flip-book animation from our more motion-savvy artists. Accompanying all this was the actual field guide, inspired by the endlessly entertaining ‘Enjoy Your Parrot’ book from the ‘Pet Library’ series. Printed on cast-coated stock, and hand bound with something called a ‘Crop-a-dile’, this field guide featured many hidden Easter eggs, mostly from the TV series LOST. The whole package shipped in a custom box designed by Lachlan Conn.
JW Flash! Holiday Gift – 2008-09
Produced in part for our Annual road show to the AI/AP party, these business card-sized pieces contained a retractable 2GB micro-USB disk containing PDF samples of all JW artists. Pattern designed by the one and only Karl Maier.
Birds of the Antipodes – 2009
In our attempt to go more lightweight, we looked to newsprint. Using The Hamlyn Guide to Birds of Britain and Europe as inspiration, Biddy Maroney and Sonny Day of webuyyourkids took an entirely different spin on the traditional field guide scene. If you look closely, you’ll see Jeremy’s old Saab being set on fire. For some reason, this scene was omitted from the original edition in 1972.
Overheard at The Compound – 2009/10
Based somewhere between the newspaper column of the same name and our office-wide Twitter account featuring the anonymous musings of things overhead, Oslo Davis produced a semi-accurate rendition of our former office-space.
A field guide to the birds – 2010/11
Our most exciting and lavish field guide yet! Inspired by the classic ‘A Field Guide to The Birds’ writted by Roger Tory Peterson in 1934. This 144-page, gold foiled, hardcover book ships in a custom pattern printed box, and sports red gilded edges, a fluoro green bookmark, green and gold head/tail bands, and fluoro pink endpapers. Produced in very limited editions!
Rattlesnake Eggs – 2011
Based on the simple novelty prank where a twisted rubber band spins a metal washer to startle an unsuspecting viewer, we rebranded the item and send it out to over 2000 creatives for a nice little afternoon surprise. Surprisingly we were only threatened by one lawsuit.
Birdseye – 2011/12
With a front and back cover designed by the incredible Timba Smits, this glossy retro lad’s mag even featured a pull-out centerfold designed by Heath Killen. This slim and sexy version of our field guide is now circulating!
Space – The final frontier
JW goes mobile!