Alex Trochut

Alex Trochut was born in 1981 in Barcelona, studied Graphic design at Elisava, and started working as freelance designer and illustrator in 2007. He is based in Barcelona.

Alex's illustrations, designs and typography take the modern notion of minimalism and flip it on its side. His work, based on a philosophy of “More is more," is rich with elegant, brilliantly detailed executions that simultaneously convey indulgence and careful, restrained control. Renowned for his technically exquisite type creations and designs, Trochut attributes his special connection with typography to his grandfather Joan Trochut – a typographer and the creator of a modular typographic and ornament system built in the 40s. His clients include Nike, The Rolling Stones, Nixon, British Airways,Coca-Cola, The Guardian, Non Format, Wieden + Kennedy, Saatchi and Saatchi, BBH, Fallon, and Beuatiful Decay.