The Natural Confectionery Co. have overhauled their packaging and received a bit of Ben Sanders’s (natural) sweetness in the process. Ben was approached by the Brand Society to illustrate these friendly characters for The Natural Confectionery Co’s new packaging. Our favourite has to be the pirate sour squirm – that fella is sure in need of a beverage! Be sure to keep an eye out for squirmy and the others in the coming months.
