It’s kind of difficult to make a cut of beef look tasty in illustration, but thanks to Marcela Restrepo this rump looks like it could convert a militant vegetarian. Marcela was commissioned by the lovely people over at BMF Sydney to illustrate a suite of beef cuts for this meaty campaign. Devised to promote beef for Meat and Livestock Australia, each illustrative cut was featured on the back cover of an issue of Entice Magazine. Stuff veggies – we know what we’re having for dinner tonight.

