20 May 2010

And we hope the Socceroos will too after the launch of the Qantas Socceroos 2010 FIFA World Cup campaign. JW’s Justin Maller did this print ad working with photographer Penny Clay, typographer Luca Ionescu, and some formidable creative muscle from Lowe Sydney, led by Simon Cox. Keep your fingers and toes crossed for a small miracle on June 13 when Australia come up against Germany in the first clash of Group D.