17 November 2011

Ah, video games. They’re fun. Do you know what else is fun? A video game illustrated by Travis Price. Earlier this year, Travis teamed up with his good old pals at Clemenger and Yellow Pages to dive into the world of interactive video games. The result was Yellovator – a game that traverses three digital platforms with the aim of connecting bright young things with Yellow Pages. The campaign recently snagged the ‘Smartest Ad in the Asia Pacific’ award at the 10th Annual MediaMind Rich Media Awards. We’re not surprised – it’s certainly more inspired than the first four sentences of this blog post.