Gemma O’Brien reinforced her stronghold on the chalk type scene, by creating this very fine headline for the Heinz ‘Soup of the Day’ campaign. Gemma worked with GPY&R Melbourne to digitally develop this very authentic-looking chalk type, which can now be spotted on billboards, commercials and the like. In addition to the main headline, we also had the pleasure of working on the campaign’s storyboards with the Bowery’s Rob Elliott. You can check out the final television commercial over here.
