Hey trendy friend,

While we’re yet to invent a magical crystal ball here at JWHQ (it’s on the list though, right after magical bottomless coffee cup), we’ve done the next best thing and asked our very up-to-the-minute team (who field thousands of creative briefs a year) for their hot takes on the biggest illustration trends for 2023. Here are their insights!

Illustration by ZAC FAY (rep. Jacky Winter)

2D characters in branding

The last few years has seen a real uptick in 2D characters being utilised across brand packaging, that feel very much inspired by nostalgia and 70s retro style.

Examples in collage:

• —•Cabi Foods
• —•Sundays
• —•Notorious Nooch
• —•BowlGrabber

Artists on trend

• —•Zac Fay (rep. Jacky Winter)
• —•Jake Foreman (rep. Jacky Winter)
• —•Angela Kirkwood (rep. Snyder)
• —•BROLGA (rep. Jacky Winter)