Topo Chico BTS
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Concepting and sketching

Widely used as a photo-retouching tool in mid-20thcentury advertising, with a resurgence in 1940’sfilm posters, and 60’s Rock ‘n’ Roll imagery, we’veseen a huge rise in the popularity of a modernairbrush illustration style in recent years.Harking back to the golden-age of film andadvertising, the hypereal airbrush approach isparticularly delectable when used to render foodand drink in rich colourways but also pairs wellwith surrealist compositions, with lots of currentartists using an airbrush approach to create workwith a psychedelic twist. While this style has made significant waves withinthe music industry, within editorials and across afew major commercial campaigns, we expect thatthere is more to come - particularly as artists applythis approach to more abstract compositions andintegrate motion.

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Creating multiple styles

Widely used as a photo-retouching tool in mid-20thcentury advertising, with a resurgence in 1940’sfilm posters, and 60’s Rock ‘n’ Roll imagery, we’veseen a huge rise in the popularity of a modernairbrush illustration style in recent years.Harking back to the golden-age of film andadvertising, the hypereal airbrush approach isparticularly delectable when used to render foodand drink in rich colourways but also pairs wellwith surrealist compositions, with lots of currentartists using an airbrush approach to create workwith a psychedelic twist. While this style has made significant waves withinthe music industry, within editorials and across afew major commercial campaigns, we expect thatthere is more to come - particularly as artists applythis approach to more abstract compositions andintegrate motion.

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Welcome to Jacky Winter Fall/Winter ‘25. Each season a new artist creates original imagery using our site as their playground. The current artwork (above) comes from Zac Fay. Learn more about our seasonal model of representation and other FAQ.

Want to submit a folio?
submissions@jackywinter.com

AU

+61.(0)3.8060.9745
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Australia

UK

+44.(0)20.3695.9633
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Strand
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United Kingdom

US

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New York, NY 10003-1502
United States of America

The Jacky Winter Group Acknowledges the Traditional Custodians of the lands we are on and pays respect to their Elders past and present.

The Jacky Winter Group is a member of the AOI and AMA and abides by the relevant code of practice for artist agents.

© The Jacky Winter Group and its respective artists and/or client 2025