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Luke Lucas

Luke Lucas is a Melburnian with a self-made career spanning two decades. In the late ’90s, he co-created Fourinarow, an in-line skating publication that sold worldwide. With two other partners in crime, he started Lifelounge – simultaneously a creative agency, online creative culture portal and glossy print magazine. It was through Lifelounge that he began to experiment with conceptual illustrative typography, custom lettering and type design, and it wasn’t long before he was attracting illustrative type briefs from agencies, publishers and brands across the globe. He has received awards from D&AD, MADC and AWARD and his regular clients include Nike, Target USA, Esquire, The New York Times and The Washington Post. In 2011, as a new father, Luke made the decision to leave Lifelounge (his other baby) to spend more time with his family and pursue a full-time freelance career focussing on the work he’s most passionate about: type.


Luke Lucas

Place of Birth:


Currently Living in:


Train, bus, bike, or other:


What's the most important object in your studio?

Coffee machine

Paper or Plastic?

Depends on the purpose… is it wrong to like both?

If you could resurrect one no longer living person to have lunch with, knowing you will have to return them to the grave right after coffee, who would it be?

Tough… I guess with regards to my work I’d say Herb Lubalin.

Preferred method of dealing with an encounter with an acquaintance whose name you can't remember.

Heeeyyyyyy youooou!

Why don't you flip the tortoise over, Leon?

Is this a Bladerunner thing?

How much wood would a woodchuck chuck if a woodchuck could chuck wood?

Do we even have woodchucks in Australia? 

Favourite imaginary client?

The Earth

How does your mother describe your profession?

I still have trouble describing exactly what the hell it is that I do. I could only imagine how my mum describes it. She’s pretty cluey actually, i reckon she’d do a better job of it than I can.

Coffee or tea?

Morning – coffee, evening – tea

What's your earliest drawing memory?

I don’t remember anything specific. I remember at primary school I used to spend more time on the headings for my projects than i did on the actual projects themselves. Not sure if that counts.

How do you prefer to spend your mornings?